The real numbers
10 million pets get lost every year. This is more than the population than New York City.
Dogs in shelters
Of the dogs entering shelters, approximately 35% are adopted, 31% are euthanized, and only 26% who come in as strays are returned to their owners.
Few pets return home
Without proper IDs or microchipping, 90% of lost pets never return home.
1 in 3
A third of pets will get lost in their lifetimes.
An estimated 2 MM pets are stolen each year.
How to take the challenge
Make signs that say "If found, return to [dog's name]" and "I am [dog's name]". Wear the signs with your favorite dog and take a selfie.
Share your picture on Instagram, Twitter, or Facebook using the hashtag #lost4dogs.
Challenge 4 friends to take the #Lost4Dogs challenge...
...or to donate $4 to American Humane Association at americanhumane.org/lost4dogs.