Check out the new videos from Whistle's first National Ad Campaign
Whether you're just now joining in on the fun with us at Whistle, or you've been part of our journey from the early days, you likely know that we're on a mission to make caring for your pet smarter and simpler. To help us spread the word, we partnered with BBDO San Francisco (the award-winning creative team behind some of the world's best ads) to debut our very first national ad campaign, ”There's a Smarter Way.“
From luggage to cookware, it seems everything else in our life is smart these days. But until Whistle, we've relied on some pretty ineffective methods to care for our pets over the years. If you agree that posting lost dog flyers and monitoring their health through telepathy doesn't quite give you peace of mind, Whistle is here to tell you that there is indeed a smarter way for #SmarterPetPeople.
The ad campaign features three energetic and fun commercials imagining some outlandish home-hacked solutions to monitor a pet's location and ensure they get enough activity. In the ads, you meet a wily Jack Russell Terrier who unintentionally wreaks havoc wherever he goes. The ads end with a friendly reminder to pet owners everywhere that Whistle offers a smarter way to do things, so you can focus on the things you and your pet truly love to do most - sans hamster ball.
Like you, we consider our pets members of the family (maybe even the favorite in the family!) and we'll do just about anything for them. We know most people would never actually follow their pet around with a drone, but some pet parents will go to great lengths to keep their best friend healthy and safe. The campaign captures the fun and quirky aspects of caring for a pet while reminding everyone that with Whistle's easy-to-use device and app, you can be a smarter pet parent.
Check out all three spots below and join the conversation with #SmarterPetPeople like you by sharing your favorite on social media.
Your Friends at Whistle
May 11, 2017